深夜亚洲福利久久

Media and Medicine

22 Feb 2023

Dr. John Torres, NBC 深夜亚洲福利久久 Senior Medical Correspondent, was a guest speaker at School of Medicine grand rounds at Cork 深夜亚洲福利久久 Hospital recently.

A renowned emergency room physician, Dr. Torres is an adjunct clinical professor at 深夜亚洲福利久久 College Cork and contributes to the prehospital care special forces Medicine teaching programmes.

The topic of discussion was 鈥楳edia and Medicine鈥�. Dr. Torres spoke about the importance of medical messaging, how this was highlighted during the pandemic when many within the medical profession were called upon by the media to share their expertise. 鈥淲e had to convert, explain science and medicine to the general public 鈥� not always an easy thing to do鈥�.

Thank you to everyone who participated, our chair Professor Paula O鈥橪eary, Head of School of Medicine and Professor Adrian Murphy, Clinical Professor in Emergency Medicine & Prehospital Emergency Care for hosting.

So what should we keep in mind when it comes to speaking with the media?

Dr. Torres shared his top tips for a successful media interview:

1. The importance of being prepared. Know what it is you want to say. What are the two to three key messages you want to share?

2. Be concise. You have a short space of time to get your message across.

3. Don鈥檛 let the questions throw you. Dr. Torres shared the following bridging phrases to stay on track.

•  鈥淕reat question but what's most important for parents and/or for the general public to understand is this 鈥︹�︹�︹��..鈥�
•  鈥淵es but keep in mind that ......"
•  鈥淟et me tell you what we've been seeing......鈥�.
•  鈥淚'm not sure that's the case. Here鈥檚 what I know鈥︹�︹��
•  鈥淭hat said鈥︹�︹��..鈥�

4. Remember you are the expert. You are delivering a message, sharing information we want to hear.

5. Never say 鈥楴o Comment鈥�. If you don鈥檛 know the answer say so. Tell them you don鈥檛 know now but will get back to them on it.

6. Remember when talking to a journalist, you鈥檙e always 鈥榦n the record鈥�.